About us

Hello, I’m Layla Haddad, and I want to share with you the heart behind Amara Noor. For me, jewelry has always been more than just an accessory—it’s a way to express who you are and tell your story. Growing up, I often dreamed of owning beautiful, luxury pieces, but they were always out of reach. Instead of giving up, I decided to create them myself. What began as a personal passion soon became something much bigger.

Behind The Scene

Starting small, I sold my creations to friends and family through Snapchat. My designs quickly gained attention, and I soon had over 2,000 loyal customers. From those humble beginnings, I dreamed of growing beyond my local community and bringing my vision of elegant, affordable jewelry to the world. That dream became Amara Noor.